I invented “Rockstar” drinks.
My friend Symon pointed out to me that I invented the idea of using the word “Rockstar” with a trademark symbol after it in my 2000 book, Starving in the Company of Beautiful Women.
Everytime the word “Rockstar” appeared in the book (it appeared often), I put a trademark symbol after it. Like in this page scan from the book (red arrow added by me today):
My book came out one year before the company Rockstar drinks started doing the same thing.
Anyone dare me to send them a cease-and-desist letter?
December 14th, 2007 at 2:03 pm
double dog dare ya!
December 16th, 2007 at 7:59 pm
Do it. It’ll be worth it for the publicity alone. Nothing gets the Internets riled up these days like a cease-and-desist, and considering it’d be coming from you to them, it’d be even greater.